Why all financial advisor websites should have HTTPS — and how to add it

According to a 2016 study, only 29 percent of financial advisors say they are “fully prepared to manage and mitigate the risks associated with cybersecurity.” This unpreparedness puts advisor websites at high risk for break-ins… Read more

Featured on Forbes

12 Common Mistakes New Entrepreneurs Need To Look Out For

As an entrepreneur, new ideas and opportunities will present themselves often. It is imperative that you keep your focus on only a select number of projects…. Read more

Featured on Forbes

14 Ways Entrepreneurs Can Change Their Current Business Approach For The Better

Adaptation is crucial in the entrepreneurial world: Just because something worked last year or the year before, doesn’t mean that a new technology — or new technique — won’t tilt the playing field tomorrow… Read more

5 Tips for a Healthy Entrepreneurial Lifestyle

It takes a lot of dedication to build a successful business. You have to be willing to work harder than everyone else — to push yourself to your limits. There are downsides to living this lifestyle, and many entrepreneurs tend to overlook the importance of health… Read more

What’s the Easiest Way to Stay Healthy? Wash Your Hands

Washing your hands frequently is the best way to keep from getting sick, and to stop the spread of illness. It only requires soap and water, or alcohol-type sanitizer from a bottle… Read more

Online Retailers Need to Offer Faster Shipping

Things are changing in the e-tail industry thanks to free shipping services like Amazon Prime. There’s now a lot of pressure to deliver goods as quickly as possible. While online shoppers have always looked for the lowest price, they are placing an ever-greater importance on delivery speed… Read more

Don’t Let Your Health Sail Away On a Cruise

Americans love their cruises. Whether it’s a brief jaunt to the Caribbean, a leisurely glide along the West Coast up to Alaska, or a world-tour to Europe and Asia, the cruise lines are making good money this year, and are planning to do even better next year… Read more

Selling in a virtual world

ABC7 New York Why Women Need Life Insurance

Fresh Business Thinking

Why Women Need Life Insurance

Now more than ever, women are redefining their roles at work and at home. Women have more options than ever, from full-time careers outside the home to careers as full-time homemakers with stops nearly everywhere in between. While women are achieving an unprecedented work-life balance, a piece of the puzzle that is more often missing than not is life insurance… Read more

The Huffington Post

AR and VR Tech are Disrupting Healthcare

Pokemon Go is a good example of augmented reality, often abbreviated as AR. And the Oculus Rift game headset is a good example of virtual reality, often abbreviated as VR. Both technologies are disrupting medical training and patient therapy. VR engages software to simulate an image or sensations and sounds, while AR paints over a view of the physical world with faux images… Read more

How business owners build trust quickly

Brian Greenberg, Founder of multiple online businesses joins Enterprise Radio. He currently co-owns and operates three entrepreneurial companies with his father, Elliott Greenberg, which have each flourished for over 10 years. Listen to the interview with host Eric Dye & guest Brian Greenberg…. Read more

Consider All 5 Senses For Public Relations Success

Many of the best companies use PR and brand as an opportunity to take customers on a journey that stimulates their imagination using all five senses. “The story you choose to tell will be the difference between a brand with growth potential or just another place to quench your thirst and fill your belly.”… Read more


Does your website look like the Fortune 500?

The internet is a level playing field for all businesses. Small companies have the opportunity to win business from huge corporations strictly based on their website. To do this, it’s necessary to show the world you’re there for the long haul, because people don’t want to do business with a company that may be out of business in a month… Read more

Fresh business thinking

5 things every entrepreneur needs

Whether or not entrepreneurs’ outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset… Read more

Seven pitfalls to avoid when running a family business

Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity—barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success… Read more

CBS Los Angeles

Allow younger generations to bring new ideas to a company

When running a family business, it’s important to respect the family hierarchy. Younger family team members are often eager to try new technologies and methods. Brian shares his thoughts regarding the subject.

Home Business

7 Pitfalls to Avoid When Running a Family Business

Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity—barriers and challenges that your competitors may not be burdened with…  Read more

Strategy Driven

5 Things Every Modern Entrepreneur Needs

Amid the release of data revealing that the economic outlook among U.S. small business owners had finally stabilized, there’s cause for entrepreneurs to be optimistic… Read more

Corporate insights

Profitability Crisis: Flagging Consumer Confidence a Key Factor in Revenue Loss

There’s been much researched and reported about why businesses don’t turn a profit. Reports reveal that a staggering 50 percent of new small businesses fail in the first year alone, and only one-third survive 10 years or more…  Read more

4 Sure-Fire Strategies for Cultivating Consumer Trust

It’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. Clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve… Read more

5 ways to build a strong online reputation

Growing your online reputation is must for any reputable online business. In this interview, Brian shares 5 amazing techniques you can use to increase your online reputation… Read more

How Life Insurance Is Changing for the Better

You may think the topic of life insurance is too boring to think about much, beyond deciding whether you need to buy some. But you’d be wrong — because there have actually been some interesting developments in life insurance lately.

Read on to learn why you should investigate the many options available these days… Read more

Avoid the Seven Pitfalls of Family Businesses

Entrepreneurship is rarely easy but having family in the mix can add multiple layers of complexity, barriers and challenges that competitors don’t have. On the other hand, the unique dynamics of a family-run business can result in extraordinary success, as evidenced by Wal-Mart, BMW, Ford and Tyson—all highly accomplished family firms… Read more

5 Life Insurance Game-Changers for 2015

As the New Year begins, you should be aware of several significant changes in store for the life insurance industry.  Many of the changes are great for both agents and their customers, though there are some pitfalls to avoid… Read more

Life insurance game changers

Life insurance has changed drastically in the last few years to make it easier and more convenient for you.

This radio interview with Brian Greenberg explains how to use these changes to your advantage.

Go Digital or Stay Traditional

The financial services industry was founded on building client relationship and making time to meet with clients face-to-face. However, with technology taking center stage in recent years, more advisors are exploring how they can make new-age tools work for their business. So what’s the most fruitful practice?… Read more

The Salesman who doesn’t sell

Want to do business with agent Brian Greenberg? Drop that telephone. Don’t bother blocking out an afternoon appointment. No need to Google Map his office… Read more

Why apply for a new life insurance policy

So you have had that life insurance policy for years, do you keep it? Should you review your life insurance policies on a regular basis?

(Skip to 14:20 to hear the interview with True Blue)

Read more…

When ‘No Exam’ Life Insurance Is the Best Option for Your Client

No exam” life insurance can be a conundrum for advisors seeking to ascertain when it’s a viable option for their clients. On the downside, the product typically offers smaller amounts of coverage, generally under $400,000. It is also more expensive than medically underwritten policies, and the companies offering these policies often lack the name recognition of some of their larger counterparts… Read more

Another way to sell

There was a time when Brian greenberg, one of the newer members of the prestigious Million Dollar Round table, was burned out on the life insurance business… Read more

Unobtrusive business model led to success!

Greenberg’s company, True Blue Life Insurance, began in an unusual way. He started his career working as a traditional agent for MetLife… Read more

Eller Entrepreneurship and Marketing

Brian Greenberg grew up in an entrepreneurial family. “My father was an entrepreneur, my mother’s father was an entrepreneur,” he said. “It’s just something in me.”… Read more

Grand Opening of True Blue Life Insurance

True Blue Life Insurance is proud to announce that it has begun serving customers via its efficient, user-friendly website, truebluelifeinsurance.com. An independent online life insurance agency… Read more

Million Dollar Roundtable

Only the top 1 percent of agents qualify for membership, which is based on sales volume and commissions.
The organization also has a strict code of ethics… Read more

Online agent keeps insurance simple

“I was selling life insurance in a very traditional way, making cold calls, setting appointments and driving to people’s homes,” he told Jewish News. “I knew there was a better way.”… Read more

Starting and running an online business

An online business sounds easy. You set up a website — how hard can it be?
In reality, when I started my online insurance business, I encountered plenty of obstacles on the way to success… Read more

24 most creative people in insurance

A personal interview with Brian Greenberg by LifeHealthPro. Learn how Brian started his career and how he saw an opportunity and took it to expand his business… Read more

You Need the Right Partnerships

My life insurance career started in 2002, when I entered it as a captive agent for one of the largest insurance companies in the country. I was a good sales agent, but I wasn’t happy… Read more

5 ways to sell life insurance to millennials

“To sell or not to sell life insurance to millennials, that is the question” – from William Shakespeare’s newly discovered blog series, Two Noble Insurancemen… Read more

5 Life Insurance Game-Changers & Cautions

Common barriers and challenges that once blocked shoppers from securing great coverage benefits with ease—and at affordable prices—are a thing of the past. Indeed, amid a handful of game-changing industry innovations, the time to consider life insurance coverage is now. Here’s why… Read more

5 life insurance game-changers and cautionary notes for 2015

With the New Year now past us, you should be aware of several significant changes in store for the life insurance industry. Many of the changes are great for both agents and their customers, though there are some pitfalls to avoid… Read more

Brian Greenberg Brochure

Press Contact
Merilee Kern

(858) 577-0206